Ping Ho
Spring 2024
COURSE PROJECT | PERSONAL & FREELANCE FINANCE
arte-orld
A world where artists’ voices are heard.
Table of Contents
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Mission & Vision Statements
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Our Goals & Values
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Work-style Personality and Strengths (DISC Assessment)
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Business/Job Search Activities
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Marketing Strategy and Client Management
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Financial Management
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Self-Reflection (later)
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Appendix
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Bibliography
MISSIONS
By connecting artists from different backgrounds and across social, political, and cultural borders, we curate spaces for knowledge-sharing. Within these spaces, artists' practices can further develop to address contemporary issues, promote cultural exchange, provide access to art, and raise public awareness of the artist's role.
VISION
Our vision is to help create stronger art communities and foster more experimental, collaborative, and interconnected local infrastructures. Our exhibitions, educational programs, and research initiatives continue to empower new voices, open conversations within society, and integrate art appreciation practices into daily life.
To make the art world more accessible to everyone, our goal is to emphasize art access, raise public awareness of the artist's role, and integrate art appreciation practices into daily life.
What We Value
Accessibility
Inclusion
Engagement
Interconnections
Experiment
Art Appreciation
Work-style Personality and Strengths (DISC)
SUPPORT
We're all about lifting artists and communities, offering resources, mentorship, and encouragement every step of the way.
CONNECTION
We bring artists and communities together to collaborate, exchange ideas, and build lasting relationships that drive positive change.
FLEXIBILITY
Adapting to change is our strength. We're agile and dynamic, always ready to evolve our programs and explore new avenues for artistic expression.
EQUITY
We're committed to a fair and inclusive arts community where every voice is valued. We work to break down barriers to create a more just world through art.
Business Profile
arte-world is a non-profit organization dedicated to creating platforms for community dialog and expression that are inclusive, engaging, and accessible in all kinds of artistic representations such as exhibitions, pop-up art events, artist and curator talks, research initiatives, educational programs, and networking workshops for artists and curators.
Our Services
We support artists and their work, thereby cultivating stronger art communities and nurturing experimental, collaborative, and interconnected local infrastructures through curated spaces designed for knowledge-sharing. Within these spaces, artists will have the opportunity to further develop their practices, addressing contemporary issues and facilitating cultural exchange.
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Exhibitions
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Pop-up Events
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Artist and Curator Talks
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Research Initiatives
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Educational Programs
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Networking Workshops
About Founder
My name is Ping Ho
I am an artist-curator passionate about fostering vibrant community engagement through art. I run a non-profit organization that serves as a dynamic hub for artistic expression and dialogue. My experience working with institutions, museums, and galleries has created inclusive platforms where diverse voices can thrive. My art exhibitions spark conversations, pop-up events that ignite creativity, and educational programs that empower emerging artists. Through artist talks, research initiatives, and networking workshops, I connect artists and curators, breaking down barriers and building bridges. To make the art world more accessible to everyone, work with me to cultivate a space where the artists’ stories can be heard and celebrated.
Work with Us
Our ideal clients and collaborators are creators, organizations, and institutions who want to cultivate stronger art communities through curated spaces designed for knowledge-sharing
Artists & Curators
Museums & Galleries
Local Communities
Government
Business Activities
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Operations Plan
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Weekly Schedule
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Equipment & Software Expense
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Contracts
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Pricing Structure
Operations Plan
Organizational Structure
Arte-world operates under a board of directors, with a small team of staff members supported by volunteers and advisors. The Executive Director oversees day-to-day operations, while program managers are responsible for coordinating specific initiatives. Decision-making is collaborative, with regular meetings to ensure alignment with our mission and goals.
Implementation Plan
For each program/activity, we develop detailed implementation plans specifying tasks, timelines, and responsible parties. For example, our exhibition program involves curatorial planning, artist selection, venue coordination, marketing, and installation. Staff and volunteers collaborate closely to ensure smooth execution and timely delivery.
Monitoring and Evaluation
We track key performance indicators (KPIs) such as attendance numbers, participant feedback, community engagement, and financial performance to measure the effectiveness of our programs. Regular evaluations and assessments help us identify strengths, weaknesses, and areas for improvement.
BUDGET
Our annual budget includes revenue projections and expense forecasts for each program/activity, as well as administrative and overhead costs. We monitor our budget closely to ensure responsible stewardship of funds and transparent financial reporting to stakeholders.
Programs and Activities
Arte-world offers a range of programs and activities, including exhibitions, pop-up art events, artist talks, educational workshops, and networking opportunities. Each program is designed to engage diverse audiences and provide platforms for artistic expression and community connection.
Resource Allocation
We rely on a combination of funding sources, including grants, donations, sponsorships, and fundraising events, to support our operations. Resources are allocated based on program priorities and strategic objectives, with careful consideration given to financial sustainability and impact.
Risk Management
We proactively identify and mitigate potential risks to our operations, including funding fluctuations, logistical challenges, compliance issues, and reputational risks. Contingency plans are in place to address unforeseen circumstances and ensure business continuity.
TIMELINE
A detailed timeline outlines the schedule of activities and milestones for each program/activity throughout the year. Regular reviews and adjustments are made to accommodate changing priorities and external factors.
Weekly Schedule
Timeline
Monday & Thursday
Morning staff meetings and work review.
Afternoon customer service and inquiries.
Tuesday & Friday
Morning core/strategy meetings and task adjustments.
Afternoon project distribution, planning, and execution.
Wednesday
Morning business development and financial analysis.
Afternoon internal workshops and training.
Weekends
Events hosting.
Equipment & Software Expenses
Contracts
Example
Arte-orld Service Contract
Parties:
This agreement is entered into on [Date] by and between:
[Non-Profit Organization Name], located at [Address], hereinafter referred to as the "Non-Profit".
And
[Service Provider Name], located at [Address], hereinafter referred to as the "Service Provider".
Scope of Work:
The Service Provider agrees to provide the following services to the Non-Profit:
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[Description of Service 1]
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[Description of Service 2]
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[Description of Service 3]
Term:
This contract shall commence on [Start Date] and shall continue until [End Date], unless terminated earlier as provided herein.
Compensation:
In consideration for the services provided by the Service Provider, the Non-Profit agrees to compensate the Service Provider in the amount of [Agreed Amount], payable [Payment Terms].
Termination:
Either party may terminate this contract upon [Number] days written notice to the other party.
Confidentiality:
Both parties agree to maintain the confidentiality of any proprietary or sensitive information exchanged during the course of this contract.
Indemnification:
The Service Provider agrees to indemnify and hold harmless the Non-Profit from any claims, damages, or liabilities arising out of the Service Provider's performance under this contract.
Governing Law:
This contract shall be governed by and construed in accordance with the laws of [Jurisdiction].
Entire Agreement:
This contract constitutes the entire agreement between the parties and supersedes all prior agreements, understandings, and communications, whether written or oral, relating to the subject matter herein.
Signatures:
IN WITNESS WHEREOF, the parties hereto have executed this contract as of the date first above written.
[Non-Profit Organization Name]
By: ___________________________ [Authorized Signatory]
[Service Provider Name]
By: ___________________________ [Authorized Signatory]
Pricing Structure
Note: Arte-World may also offer sponsorship opportunities for corporations or individuals who wish to support its mission.
Sponsorship packages can be customized based on the level of support and benefits provided.
Marketing Strategy & Client Management
Marketing Strategy for Arte-World:
1. Branding and Awareness:
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Develop a strong visual identity and branding that reflects Arte-World's mission and values.
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Utilize social media platforms, website, and email newsletters to raise awareness about Arte-World's activities, events, and programs.
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Collaborate with local media outlets and art-related publications for feature articles and interviews.
2. Content Marketing:
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Create engaging content such as blog posts, artist profiles, and behind-the-scenes videos to showcase Arte-World's impact and highlight the work of participating artists and curators.
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Share content regularly on social media platforms and through email newsletters to keep followers informed and engaged.
3. Community Engagement:
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Actively engage with the local art community through partnerships with artists, galleries, educational institutions, and cultural organizations.
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Host interactive events, such as open calls for artists, panel discussions, and networking opportunities, to foster dialogue and collaboration within the community.
4. Targeted Outreach:
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Identify target audiences, including artists, art enthusiasts, educators, and cultural institutions, and tailor marketing messages and outreach efforts to each group.
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Utilize targeted advertising on social media platforms and relevant websites to reach specific demographics and communities.
5. Evaluation and Feedback:
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Regularly evaluate the effectiveness of marketing efforts through metrics such as website traffic, social media engagement, and event attendance.
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Collect feedback from participants and stakeholders to continuously improve marketing strategies and better meet the needs of the community.
Client Management for Arte-World:
1. CRM System:
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Implement a customer relationship management (CRM) system to organize and manage contacts, track interactions, and segment audiences for targeted communication.
2. Member Engagement:
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Develop a membership program with various benefits and privileges to incentivize participation and support.
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Regularly communicate with members through personalized emails, exclusive events, and special offers.
3. Event Management:
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Streamline event registration and management processes to provide a seamless experience for participants.
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Provide clear and timely communication about event details, including location, schedule, and any required materials or preparations.
4. Volunteer Management:
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Recruit and train volunteers to assist with various tasks, such as event setup, guest registration, and promotional activities.
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Show appreciation for volunteers' contributions through recognition programs and opportunities for skill development.
5. Feedback and Follow-up:
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Solicit feedback from clients, participants, and stakeholders after events and programs to gauge satisfaction and identify areas for improvement.
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Follow up with clients and participants to maintain relationships and encourage continued engagement with Arte-World's offerings.
Branding Positioning Plan
Brand Personality:
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Creative: Arte-World fosters creativity and innovation by providing a platform for artists to experiment and express themselves freely.
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Inclusive: Arte-World is welcoming and inclusive, celebrating diversity and promoting accessibility in the arts.
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Engaging: Arte-World creates dynamic and interactive experiences that captivate audiences and encourage participation and dialogue.
Brand Messaging:
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Tagline: "Where Art Meets the World"
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Key Messages:
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"Discover. Connect. Create. Arte-World is where artists and art lovers come together to explore, collaborate, and celebrate the power of creativity."
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"At Arte-World, everyone's voice is valued and heard. Join us in building a vibrant and inclusive community through the arts."
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"From exhibitions to educational programs, Arte-World offers something for every artist and art enthusiast. Come be a part of the conversation."
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Brand Visual Identity:
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Logo: A dynamic and contemporary logo that reflects Arte-World's mission and values, incorporating elements of creativity and community.
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Color Palette: Vibrant and bold colors that evoke energy, creativity, and diversity.
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Typography: Clean and modern fonts that are easy to read and reflect Arte-World's forward-thinking approach.
Brand Associations:
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Collaborations with local artists, galleries, and cultural institutions to reinforce Arte-World's position as a hub for the arts.
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Partnerships with community organizations and non-profits that align with Arte-World's values of inclusivity and accessibility.
Implementation Plan:
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Update branding materials, including website, social media profiles, and marketing collateral, to reflect the new brand positioning.
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Launch a marketing campaign to introduce the updated brand identity and messaging to the community, using a mix of online and offline channels.
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Engage with key stakeholders, including artists, members, and partners, to gather feedback and support for the new branding efforts.
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Monitor and evaluate the impact of the branding positioning plan through metrics such as brand awareness, engagement, and perception.
arte-orld
Arte-World is more than just an artist-curator group; we're a vibrant community dedicated to fostering dialogue and expression through all forms of art. Our inclusive and engaging platforms connect artists from diverse backgrounds, transcending social, political, and cultural boundaries.
Through curated spaces for knowledge-sharing, we empower artists to address contemporary issues, promote cultural exchange, and raise public awareness. By supporting artists' works, we're building stronger art communities and fostering experimental, collaborative, and interconnected local infrastructures.
Join us in our mission to empower new voices, open conversations within society, and integrate art appreciation into daily life through our exhibitions, educational programs, and research initiatives. At Arte-World, we believe in the transformative power of art to create positive change.
Financial Management
INCOME GOALS
Aiming for 100K per year
START UP COST
2000$ (Domain, Internet service, and software.)
ACCOUNTING AND TAX PLANS
I will pay taxes in Taiwan and plan to hire a personal tax consultant. Taxes are paid annually (the government sets the schedule).
One Year Budget
Self Reflection
Reflecting on the journey of creating Arte-World has been an eye-opening experience for me. It has illuminated the complexities of starting a business and the sheer amount of passion required to bring a vision to life. Through this process, I have gained invaluable insights into entrepreneurship and have come to appreciate the dedication and resilience it demands.
One of the most significant realizations for me was that while I am passionate about fostering community dialogue and expression through the arts, I don't necessarily see myself as a freelancer or a traditional business owner. However, this project has equipped me with the essential tools and knowledge to pursue such paths should I ever choose to do so in the future.
Moreover, the personal finance aspect of this project has been immensely beneficial. It has provided me with a practical checklist of steps to take once I enter the workforce, ensuring that I am financially prepared for the challenges and responsibilities ahead. This knowledge has empowered me to take control of my financial future and has instilled a sense of confidence that I am actively working towards my goals.
Furthermore, engaging in this project has shifted my perspective from merely dreaming to taking tangible steps towards my aspirations. It has shown me that I am capable of turning my ideas into reality and has given me a sense of purpose as I prepare for the opportunities and challenges of the real world.
Overall, the experience of creating Arte-World has been transformative. It has not only deepened my understanding of business and personal finance but has also sparked a sense of purpose and direction in my life. I am grateful for the lessons learned and excited for the possibilities that lie ahead.
–Ping Ho
Bibliography
“13 Ways You Can Craft A Strong Personal Mission Statement”
https://www.forbes.com/sites/forbescoachescouncil/2017/11/07/13-ways-you-can-craft-a-strong-personal-mission-statement/?sh=235b51542dee. Accessed 2 April 2024.
“The 28 Best Mission Statement Examples (+Templates to Write Yours).” WordStream, 27 March 2024, https://www.wordstream.com/blog/ws/2021/07/02/how-to-write-a-business-mission-statement. Accessed 1 April 2024.
“Artist and Cultural Agents Database.” Curators' Network, http://www.curators-network.eu/database/cultural-agents. Accessed 4 April 2024.
Miller, Daniel. “How to Set up an Association in Taiwan - A Case Study.” Taiwan Gold Card, 17 September 2021, https://goldcard.nat.gov.tw/en/why-taiwan/how-to-set-up-an-association-in-taiwan-a-case-study/. Accessed 3 April 2024.